We will leverage our extensive hospitality experience & network to assess potential opportunities on your behalf. Investing in a Hotel Makers feasibility study will ensure critical, strategic & operational aspects have been considered early & risks are mitigated.

Our work includes a site visit, a review of consumer insights & trends, the competitive landscape, the proposed product service mix and space plan. We’ll produce revenue forecasts, operational profit & loss and outline capital investment proposals for the proposed new business. Additionally, we can create a set of investor-ready documents to help you raise funds for potential hotel projects.

Hotel Makers Concept Design service combines creative & commercial thinking across Brand, F&B, Operations, and Marketing to provide a cohesive, compelling guest offer.

Historically, many hospitality businesses rely solely on interior designers & architects for their concepts. However, consumers today want more than great design; they seek impactful, sustainable, rewarding experiences with a clear sense of identity. Investing time upfront to develop a hotel concept is a pragmatic choice, not a luxury, with clear business benefits including.

•Alignment around a shared vision

•More cohesive guest experience.

•Potential for a price premium on rooms & branded extras.

•Reduced PR & marketing costs; concept-led properties are easier to market.

•Improved recruitment; a better fit between staff & hotel

•Marketable platform to pitch for investment.

The Hotel Makers business setup service is about turning concept design into commercial reality. Doing this effectively requires a multitalented team & a clear understanding of how they work together.

Hotel Makers will help develop briefs for all your key project partners & onboard them - reviewing their plans, fees, deliverables and schedules to ensure you have the optimal approach; key appointments might include

•Architects & Interior designers

•Photographers

•Design agencies & website developers

•Food & drink product developers & chefs

•PR agents

•Marketing agencies & distribution companies.

We will establish the foundation elements of your business, mapping customer journeys & the path to purchase, advising on best-in-class suppliers, procurement, essential software & systems, staff training & operating procedures.

We will help you recruit your leadership team - starting with the general manager, who will ultimately lead the launch of the new businesses. If required, we can provide interim support to the new management; alternatively, we can fulfil a non-executive director role providing oversight &v reassurance to business owners or investors during this critical phase.

Hotel Makers have a proven track record of delivering high performing hospitality businesses. We will use this experience to;

• Build relationships with your management team & develop a sales-led culture that will increase commercial performance for investors.

• Conduct holistic commercial reviews focusing on critical performance improvement areas, producing clear reports with helpful suggestions for future development.

• Evaluate annual budgets & review management requests for capital expenditure before they're submitted to owners to ensure all potential for a return on investment is considered. 

• Ensure that your business is set up for success in the future; we can help you find the right operator and review any current management agreements.

Hotel Makers will help develop a high-performing and professional commercial team that will help unlock the full potential of your business through;

•Extensive training and development services tailored KPIs and personal development plans

•Mentoring services to enhance sales & marketing teams' effectiveness

•Hands-on commercial training sessions to cover customer service excellence and effective communication techniques.

•Sales Training; helping develop essential skills like prospecting new leads or building strong relationships with clients resulting in overall improvements to business performance

Hotel Makers believe understanding & nurturing your brand is a critical commercial investment. It improves marketing effectiveness, underpins a compelling guest experience, provides leaders a north star when making decisions & gives staff a reason to join & stay. Our brand service include;

•Audit; we’ll uncover what your brand is, the value it adds & where it could improve. If your offer to consumers or employees is missing the target, start here.

•Strategy: uncovering the ethos of your business, defining your position in the market identifying who your guests are, what they want & why.

•Verbal & Visual identity; designing the story, messages, name & identity - logo, graphics, imagery - that capture guests hearts & minds

•Expression; creating a brand guide to guide ensure consistent communications & developing the creative assets you need; photography, video & website

Hotel Makers will help cut though the complexity of marketing and communication channels & tactics by:

•Creating a marketing & communications strategy for your hospitality business comprised of proven tools & tactics

•Developing language & messaging aligned with the core brand messages

•Assisting in identifying appropriate partnerships that add value with press, PR & other brands.  

Hotel Makers will review your business & improve performance by;

• Establishing standard operating procedures for all areas of the business to improve consistancy.

• Setting up & coordinating mystery guest programs to monitor the delivery of quality standards across the operation.

•Reviewing departmental & whole business profit & loss, assessing financial management activity.

•Independently benchmarking the performance of operational business leaders & assisting with the recruitment of new talent if required

Hotel Makers will help your business establish an effective revenue management approach

•Helping you predict consumer demand, optimise inventory & price availability to maximise revenue growth. 

•Developing a strategy to build your business a profitable direct distribution channel

•Identifying, engaging & setting up selected OTA, TMC & DMC that fit your market position & guest profile. 

•Using the latest OTA insight tools & any other benchmarking services to help guide pricing & performance of the business.

•Improving commercial awareness across all revenue-generating departments; by running a project to optimise profitability across your business.

Hotel Makers support independent owners & hotel companies to grow their hospitality property portfolios through:

• Developing strategic plans for creating long-term value, advising on hospitality property acquisitions, improvements, and exit strategies.

•Assisting with property searches, providing advice on suitability, formulating asset scorecards to guide the selection, conducting discreet investigations on behalf of clients and completing feasibility studies as required.

•Advising on capital deployment & management of capital projects for investors.